Love Don’t Cost a Thing (Except to Gen Y)


One of my favorite things about being active on social media is soaking in the love from the young romantics of today.

You know what I’m talking about:

  • “Had a terrible day at work today. Then, got home to my hubby surprising me with flowers and a new Michael Kors bag. Luckiest girl in the world. ❤”
  • “I couldn’t resist showing off. My girlfriend cooked me an amazing dinner tonight. She spoils me, y’all.” [Insert mediocre photo of penne pasta, heavily burnt meat and something that may or may not be canned corn.]

And so it goes. (In case you couldn’t tell, I was being sarcastic. I am not moved by these flaunty displays of affection. Most of us aren’t.)

When it comes to treating their significant others, though, it seems that millennials are not messing around. Their love is real out in these streets. A July 2015 survey conducted by ProFlowers found that 25% of people between the ages of 25 and 34 spend $100 or more on birthday gifts for their special someone. To put that into context, of all age groups, only 45- to 54-year-olds spend (slightly) more than millennials on their partners.

But, wait—aren’t millennials SO poor? How are they shelling out more than Boomers for bae? I honestly don’t think it’s a matter of how they’re doing it. It’s a matter of why. When it comes to money and relationships, millennials are a bit more lenient than Boomers are, and a lot more forgiving. In a 2015 survey conducted by MONEY, some 69% of Boomers reported that it’s a relationship dealbreaker for someone to spend extravangtly. Just 49% of millennials said the same.

Makes sense. No 60 year old is looking to spend the rest of his or her life with someone who’s going to drain all their savings. Millennials have time before they get to that point. There’s room to be lax.

Now, for us outsiders looking in – What are we supposed to gift when that mediocre-dinner-making gal finally settles down with the Michael-Kors-bestowing dude? Forget the cookware and luxury bags, my friends. These lovebirds want cash. A recent New York Times article gives a nod to sites like HoneyFund and Hatch My House – platforms designed to help newlyweds crowdfund honeymoons, fertility treatments and down payments on homes, all in the form of a wedding registry.

So, get those wallets ready, guys. Because you know when he pops the question, she’s absolutely saying yes as she just “can’t wait to marry [her] best friend.”

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