Despite how grim a young professional New Yorker’s bank account might be looking on any given week, happy hour is a must. It’s not a practice; it’s a way of life. We budget our discretionary funds appropriately so we can hit up a good happy hour at least once per week and boozy brunch like bosses on the weekend.
It makes sense that this is the norm among my circle friends. Budget tracking app Level Money did an analysis of anonymous data from January to June 2014 and found that millennials in Massachusetts, Colorado and New York, in that order, are the top spenders at bars and liquor stores. (The fact that $15 cocktails are the norm in the city probably doesn’t help matters.) Millennials in more conservative states keep themselves a bit more sober, with Mississippi and Alabama rounding out the bottom for boozy purchases.