Brand Yourself: 5 Tips to Learn from Drake

Drake laughing

My friends, 2015 is the year of Drake — my favorite millennial in the history of millennials. (Though if you really know me, you are well aware that every year since 2003 has been “The Year of Drake.”)

2003

Drake kicked off 2015 by releasing a surprise album that was unlike anything we’d heard from him before. It was a welcome treat that invoked a flurry of emotions (as always) – and on the eve of Valentine’s Day, to boot. This summer, we saw his character put to the test after a young sir named Meek Mill attempted to besmirch his name on Twitter. The upshot? Drake slayed the guy with a series of freestyle raps and a well-presented PowerPoint. Since this summer, not only has Drake released another album, but he’s hit a milestone as the 4th artist to score 100 Billboard Hot 100 hits; he’s received amazing reviews for his annual Toronto-based OVO fest; and he apparently began dating the greatest lady athlete of all time.

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Millennials at Lunch: How Convenience and Nutrition (Don’t) Stack Up

theofficepizza

Eating lunch is one of my favorite parts of the day. Packing stuff for lunch, however, is one of my least favorite parts of the day. Deciding what to make and then actually preparing it is such a time-consuming task. If I didn’t love the taste of food so much, I’d opt for the most convenient option and take up Soylent as my main source of nutrition.

I do try, but I’ll admit that my lunch habits aren’t necessarily the best. Every so often, a burst of adulthood surges through my being, and I am great at meal planning. Usually, though, I find myself heating up a frozen Amy’s Mac & Cheese dish (not the most nutritious thing, but so convenient and so damn good) or devouring a hodge-podge of things I threw in my bag before heading out the door. About 35% of the time, I’ll spend out for lunch.

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Read Between the Wines: How Millennials Imbibe

millennials wine

Can you imagine a time when Budweiser was in fact the “King of All Beers” – reigning in the U.S. as the most-popular brew? Well, apparently that time was 2003.

In the 90s and early 2000s, Budweiser significantly outsold every other beer out on the market because, well, people didn’t know any better. As millennials have steadily reached legal drinking age (still waiting on those born in ’95), Budweiser’s sales have declined. According to Anheuser-Busch’s own research, 44% of people between the ages of 21 and 27 have never even tried a Budweiser.

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Parents? BFFs? For Millennials and Their Parents, it’s a Blurred Line

broadcity

My mom is the first person I call with anything—from life-altering events to non-issues (that could possibly turn into issues later, you never know). She’s always willing to listen or lend a helping hand – no matter how lame the situation. We go to wine festivals together each year, serve as the ultimate shopping buddies for one another and constantly laugh at the weirdest inside jokes. The lady is the epitome of a best friend.

It wasn’t always like this, however. As a child/teen, my mom was a straight-up parent who policed whose houses I could visit, and who wouldn’t let me my dye my hair purple. I think the dynamic changed as I prepared to go away to college – I’m not exactly sure.

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Love Don’t Cost a Thing (Except to Gen Y)

Bigangthemorepeople

One of my favorite things about being active on social media is soaking in the love from the young romantics of today.

You know what I’m talking about:

  • “Had a terrible day at work today. Then, got home to my hubby surprising me with flowers and a new Michael Kors bag. Luckiest girl in the world. ❤”
  • “I couldn’t resist showing off. My girlfriend cooked me an amazing dinner tonight. She spoils me, y’all.” [Insert mediocre photo of penne pasta, heavily burnt meat and something that may or may not be canned corn.]

And so it goes. (In case you couldn’t tell, I was being sarcastic. I am not moved by these flaunty displays of affection. Most of us aren’t.)

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