Can you imagine a time when Budweiser was in fact the “King of All Beers” – reigning in the U.S. as the most-popular brew? Well, apparently that time was 2003.
In the 90s and early 2000s, Budweiser significantly outsold every other beer out on the market because, well, people didn’t know any better. As millennials have steadily reached legal drinking age (still waiting on those born in ’95), Budweiser’s sales have declined. According to Anheuser-Busch’s own research, 44% of people between the ages of 21 and 27 have never even tried a Budweiser.